My usual process in selecting a hotel is as follows:
Am I going to a con?
Yes = stay at con hotel
No = stare at Orbitz reviews, trying to balance comfort against price and end up going to the Hilton website and booking my stay in one of their chains because I've never had a bad experience there.
This is not helping me pick a hotel in London. I could stay at one of their London properties but they're on the expensive side and I almost feel like it defeats the purpose.
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